The best way to succeed in this modern business world is by creating a brand, and the first step towards that goal is by applying and filing for a trademark. The entire process can be a complex one, but that’s why we have provided several tips to help you with that.
It might look tempting to create a logo that illustrates everything you want, but, in most cases, it is better to avoid it and choose one word that would be registered as a trademark. Although having a logo may seem that people will much easier remember our brand and our name, choosing one word over it offer us much more options. Namely, if we decide to go with a logo, we need to understand that its registration covers only its specific design, and we need to use it every time, while others can misuse it by changing some trifle, which is not something anyone wants.
On the other hand, choosing to register just the name offers us more options as it covers different variations, which means higher protection in any field of company business. Thanks to it, we will be safe when using domain names, emails, profiles on social networks, and everything online linked to the company’s name. Keep in mind that you always have an option to file for both trademarks, but it is better to check the conditions before applying to avoid any possible problems because they can vary from one country to another. You should look at the trademark as the first step in the process of establishing a brand that can lead to overall acceptance, which speaks volumes about how important this decision actually is.
Focus on what makes you stand out
Every business is unique, but people would not learn anything about some company if there isn’t anything showing them what makes it stand out from the rest. That is why focusing on what makes your brand different and unique can do wonders for the success of your business. It doesn’t matter if it is about the name itself and whether it’s catchy, or if the company logo is created in a funny and attractive way, as what matters is that you gain people’s attention, and one can only achieve that by knowing their advantages and clearly stating them.
Choose to be black and white
Yes, the world is full of colors, and many of us are fascinated with their variations, and usually, everyone has their favorite one, but, like with most things in business, in order to make the best possible decision, it’s of utmost importance to leave all the feelings and personal preferences aside when making some move regarding the company, regardless of what type of business you are running. Furthermore, deciding to create a trademark and file it in our favorite colors might seem like a great idea, but it can do more harm than good, especially if we decide to use some shade that is not that common and will attract more people. It can result in not being able to find the exact shade every time, no matter if you need it for printing, publishing online, or something else.
On the other hand, choosing a black and white version can be a life saver because of many reasons. Not only that it is pretty easy always to find the same color, but registering a trademark in black and white covers most other colors, so there is no need to worry, no matter which of them you want to use. Above all, these two colors are most popular and widely accepted, meaning that you will fit perfectly into the environment and create that much-desired noise with your trademark. Overall, even though going with colors that stand out and people cannot overlook them can be beneficial, in the long run, it can cause more harm than good, as the main goal here is to create a brand and cement your place on the market.
Check the database
After creating a unique and powerful trademark that should represent your business, it is crucial to check the database and make sure that it really is one of a kind before applying for one. The reason for that is pretty simple no matter if something really is your creation, and there is no way it is copied from someone else, there is always an option that someone is thinking like you. By searching the database, you will be able to check if there are similar trademarks or names that are spelled identically or similarly to the one you want to use.
Even if they are just similar, it is probably better to change it and find something more unique, or it will be pretty challenging to grow your brand because people will be confused. Remember, the goal here is to create an entirely new thing that people can connect with and form their opinion based on the trademark. Even though going with the one that’s similar to an already existing and pretty popular trademark can lead to some success, what you really want and what people highly admire is originality, and that only comes with a unique and special trademark.
Apply and regularly check your application
The first thing we need to clarify here is that the entire application process can last up to a couple of months. Now, in order to act promptly in case any issue about the application arises, it’s recommended to check it regularly, as sometimes one missed call or email can prolong this entire process. Besides that, it’s also extremely important to protect your logo and business, and the best way to do that is by keeping a close eye on the market and checking whether there is some infringement. You have placed much time and effort into creating and applying for a trademark, and you wouldn’t want something to weaken it. Consulting experts in this field like beardstclair.com is also highly recommended, as they have vast experience in this field and know precisely how to protect your business and not let anything threaten it.