20 Best Leading Diaper Brands [2024]

Are you looking for the best Leading Diaper Brands? Based on expert reviews, we ranked them. We've listed our top-ranked picks, including the top-selling Leading Diaper Brands.

We Recommended:

# Preview Product
1 Huggies Snug & Dry Baby Diapers, Size 5 (27+ lbs), 68 Ct Huggies Snug & Dry Baby Diapers, Size 5 (27+ lbs), 68 Ct
2 DYPER Viscose from Bamboo Baby Diapers Size 3 | Honest Ingredients | Cloth Alternative | Day &... DYPER Viscose from Bamboo Baby Diapers Size 3 | Honest Ingredients | Cloth Alternative | Day &...
3 Amazon Brand - Mama Bear Gentle Touch Diapers, Hypoallergenic, Size 2, 184 Count (4 packs of 46) Amazon Brand - Mama Bear Gentle Touch Diapers, Hypoallergenic, Size 2, 184 Count (4 packs of 46)
4 DYPER Viscose from Bamboo Baby Diapers Size 4 | Honest Ingredients | Cloth Alternative | Day &... DYPER Viscose from Bamboo Baby Diapers Size 4 | Honest Ingredients | Cloth Alternative | Day &...
5 Balmex Complete Protection Baby Diaper Rash Cream with Zinc Oxide + Soothing Botanicals, 2 Ounce Balmex Complete Protection Baby Diaper Rash Cream with Zinc Oxide + Soothing Botanicals, 2 Ounce
6 (144 Pack) CareALL® Triple Antibiotic Ointment 0.9gr Foil Packet, First Aid Ointment for Minor... (144 Pack) CareALL® Triple Antibiotic Ointment 0.9gr Foil Packet, First Aid Ointment for Minor...
7 DYPER Bamboo Baby Diapers Size Newborn | Natural Honest Ingredients | Cloth Alternative | Day &... DYPER Bamboo Baby Diapers Size Newborn | Natural Honest Ingredients | Cloth Alternative | Day &...
8 DYPER Bamboo Baby Diapers Size 2 | Natural Honest Ingredients | Cloth Alternative | Day & Overnight... DYPER Bamboo Baby Diapers Size 2 | Natural Honest Ingredients | Cloth Alternative | Day &...
9 Woolino 4 Season Ultimate Baby Sleep Bag Sack - 2-24 Months Universal Size - Merino Wool - Birch... Woolino 4 Season Ultimate Baby Sleep Bag Sack - 2-24 Months Universal Size - Merino Wool - Birch...
10 GroVia Buttah Organic All in One Snap Baby Cloth Diaper (AIO) - 3 Pack (Color Mix 6) GroVia Buttah Organic All in One Snap Baby Cloth Diaper (AIO) - 3 Pack (Color Mix 6)
11 (6 Pack) CareALL® 1.0 oz. Clotrimazole Antifungal Cream 1% USP, Cures Most Athlete’s Foot, Jock... (6 Pack) CareALL® 1.0 oz. Clotrimazole Antifungal Cream 1% USP, Cures Most Athlete’s Foot,...
12 Amazon Basics Incontinence & Postpartum Underwear for Women, Maximum Absorbency, Medium, 60 Count, 3... Amazon Basics Incontinence & Postpartum Underwear for Women, Maximum Absorbency, Medium, 60 Count,...
13 The Honest Company Clean Conscious Diapers | Plant-Based, Sustainable | Pandas + Barnyard Babies |... The Honest Company Clean Conscious Diapers | Plant-Based, Sustainable | Pandas + Barnyard Babies...
14 Diapers Newborn/Size 0 ( 10 lb), 84 Count - Pampers Swaddlers Disposable Baby Diapers, Super Pack... Diapers Newborn/Size 0 (< 10 lb), 84 Count - Pampers Swaddlers Disposable Baby Diapers, Super...
15 DYPER Viscose from Bamboo Baby Diapers Size 5 | Honest Ingredients | Cloth Alternative | Day &... DYPER Viscose from Bamboo Baby Diapers Size 5 | Honest Ingredients | Cloth Alternative | Day &...
16 Sealy Baby Soybean Comfort 3-Sided Contoured -Diaper Changing Pad, White, 32” x 16” Sealy Baby Soybean Comfort 3-Sided Contoured -Diaper Changing Pad, White, 32” x 16”
17 Baby Wipes, Huggies Natural Care Refreshing Baby Diaper Wipes, Hypoallergenic, Scented, 6 Flip-Top... Baby Wipes, Huggies Natural Care Refreshing Baby Diaper Wipes, Hypoallergenic, Scented, 6...
18 Under Armour Adult Hustle 4.0 Backpack , Black (002)/Black , One Size Under Armour Adult Hustle 4.0 Backpack , Black (002)/Black , One Size
19 Johnson's Baby Care Essentials Gift Set, Baby Skincare Set with Body Wash & Shampoo, Body Lotion, &... Johnson's Baby Care Essentials Gift Set, Baby Skincare Set with Body Wash & Shampoo, Body Lotion,...
20 Amazon Basics Incontinence, Bladder Control & Postpartum Pads for Women, Overnight Absorbency, 30... Amazon Basics Incontinence, Bladder Control & Postpartum Pads for Women, Overnight Absorbency, 30...
Bestseller No. 1
Huggies Snug & Dry Baby Diapers, Size 5 (27+ lbs), 68 Ct
  • Triple Layer Protection: Huggies Triple Layer Protection absorbs wetness in seconds and up to 23x its weight* to help keep your baby dry and happy;...
  • Contoured Shape: Snug & Dry baby diapers have a narrow crotch width, a stretchy waistband and a contoured shape to help support healthy growth and...
  • No Harsh Ingredients: Disposable diapers are hypoallergenic and free of fragrances, parabens, elemental chlorine and natural rubber latex for healthy,...
  • The only diaper brand to feature Disney Mickey Mouse designs; packaging may vary from image shown
Bestseller No. 2
DYPER Viscose from Bamboo Baby Diapers Size 3 | Honest Ingredients | Cloth Alternative | Day &...
  • SIMPLY KIND TO BABY: Experience plant-based* disposable diapers designed for sensitive newborn, preemie, and toddler skin. Outer and inner layers are...
  • STRETCHY, SOFT, COMFORTABLE: Remarkably soft to the touch, absorbent, and thoughtfully made with honest ingredients. They feel more like yoga-pants...
  • ABSORBENT, SAFE, VERSATILE: Certified to the highest OEKO-TEX consumer safety standards. Clinically tested and 5-star rated by dermatologists. Great...
  • RESPONSIBLE & MADE WITH PLANT-BASED* MATERIALS: Our infant diapers are parent’s choice because they are made without chlorine, latex, alcohol,...
  • Each package contains 68 Size 3 (Medium) diapers for babies 16-28 lb.
Bestseller No. 3
Amazon Brand - Mama Bear Gentle Touch Diapers, Hypoallergenic, Size 2, 184 Count (4 packs of 46)
  • 184 size 2 diapers for babies 12-18 lbs (5-8 kg); Each pack contains both star and polka dot band designs
  • First-time users, consider getting the size your cub currently wears. If the fit is snug, size up (which provides extra absorbency)
  • Hypoallergenic and dermatologist tested
  • Free from chlorine bleaching, perfumes, lotions, parabens, and phthalates
  • Diapers at a great value with excellent leakage protection, day or night; Wetness indicator shows when it’s time for a change
Bestseller No. 4
DYPER Viscose from Bamboo Baby Diapers Size 4 | Honest Ingredients | Cloth Alternative | Day &...
  • SIMPLY KIND TO BABY: Experience plant-based* disposable diapers designed for sensitive newborn, preemie, and toddler skin. Outer and inner layers are...
  • STRETCHY, SOFT, COMFORTABLE: Remarkably soft to the touch, absorbent, and thoughtfully made with honest ingredients. They feel more like yoga-pants...
  • ABSORBENT, SAFE, VERSATILE: Certified to the highest OEKO-TEX consumer safety standards. Clinically tested and 5-star rated by dermatologists. Great...
  • RESPONSIBLE & MADE WITH PLANT-BASED* MATERIALS: Our infant diapers are parent’s choice because they are made without chlorine, latex, alcohol,...
  • Each package contains 60 Size 4 (Large) diapers for babies 22-37 lb.
Bestseller No. 5
Balmex Complete Protection Baby Diaper Rash Cream with Zinc Oxide + Soothing Botanicals, 2 Ounce
  • Complete Diaper Rash Protection: Balmex works quickly to heal diaper rash and creates a highly effective, long lasting barrier that protects against...
  • Clinically Proven to Reduce Redness in Just 3 Hours: Unlike some other diaper rash ointment and baby rash cream products, Balmex is clinically proven...
  • Easy On, Easy Off: Balmex's smooth rash cream is easy to apply and remove, leaving less mess for you and less friction for your baby's delicate skin
  • Neutralizes Rash Causing Irritants: Balmex is infused with proven botanicals like Evening Primrose and Vitamins B & E to soothe baby skin and...
  • Pediatrician Recommended: Recommended by Pediatricians and trusted by Moms for over 50 years, Balmex's baby diaper cream is safe and gentle for daily...
Bestseller No. 6
(144 Pack) CareALL® Triple Antibiotic Ointment 0.9gr Foil Packet, First Aid Ointment for Minor...
  • FIRST AID in the healing of Infections in minor cuts, scrapes and burns.
  • 24 HOUR INFECTION PROTECTION for minor wounds.
  • ACTIVE INGREDIENTS Compare to the Active Ingredients of Neosporin. Active Ingredients (in each gram): Bacitracin Zinc 400 units, Neomycin Sulfate 5mg...
  • SINGLE USE each 0.9 gram foil packet is easy to dispense.
  • FDA REGISTERED with NDC# (National Drug Code Number) printed on packaging with LOT # and Expiration Date. For External Use Only.
Bestseller No. 7
DYPER Bamboo Baby Diapers Size Newborn | Natural Honest Ingredients | Cloth Alternative | Day &...
  • BETTER FOR YOUR BABY: Experience natural plant-based disposable diapers designed for sensitive newborn, preemie, and toddler skin. Outer and inner...
  • STRETCHY, SOFT, COMFORTABLE: Ultra soft to the touch, absorbent, and thoughtfully made with honest, clean & pure ingredients. They feel more like...
  • ABSORBENT, SAFE, VERSATILE: Certified to the highest OEKO-TEX consumer safety standards. Clinically tested and 5-star rated by dermatologists. Great...
  • PLANT-BASED & ECO-FRIENDLY: Our infant diapers are parent’s choice because they are non-toxic and are free of chlorine, latex, alcohol, perfumes,...
  • Each package contains 34 Size Newborn diapers for babies <10 lb.
Bestseller No. 8
DYPER Bamboo Baby Diapers Size 2 | Natural Honest Ingredients | Cloth Alternative | Day & Overnight...
  • BETTER FOR YOUR BABY: Experience natural plant-based disposable diapers designed for sensitive newborn, preemie, and toddler skin. Outer and inner...
  • STRETCHY, SOFT, COMFORTABLE: Ultra soft to the touch, absorbent, and thoughtfully made with honest, clean & pure ingredients. They feel more like...
  • ABSORBENT, SAFE, VERSATILE: Certified to the highest OEKO-TEX consumer safety standards. Clinically tested and 5-star rated by dermatologists. Great...
  • PLANT-BASED & ECO-FRIENDLY: Our infant diapers are parent’s choice because they are non-toxic and are free of chlorine, latex, alcohol, perfumes,...
  • Each package contains 56 Size 2 (Small) diapers for babies 6-16 lb.
Bestseller No. 9
Woolino 4 Season Ultimate Baby Sleep Bag Sack - 2-24 Months Universal Size - Merino Wool - Birch...
  • #1 RATED and #1 SELLING merino wool baby sleep bag in US and Canada since 2010. Creative Child's 2018 Top Choice of the Year Award & winner of Mom's...
  • REDUCE OR ELIMINATE SLEEPLESS NIGHTS - When baby sleeps better, so do parents. Premium fabrics for best comfort: Australian merino wool lining - 100%...
  • THE ONE AND ONLY baby sleeping bag your baby will need until they turn two. Universal size: 2 months – 2 years. Optimal weight merino wool regulates...
  • MAXIMUM VERSATILITY - double shoulder snaps and two-way zipper system for easy dressing and diaper changes; Closable seat-belt slots for easy transfer...
  • HIGH QUALITY product, backed by an industry leading warranty, from a US company with US customer service.
Bestseller No. 10
GroVia Buttah Organic All in One Snap Baby Cloth Diaper (AIO) - 3 Pack (Color Mix 6)
  • HIGH QUALITY DESIGN: The sleek GroVia one-size All in One is made with a waterproof outer layer and ultra-absorbent certified organic cotton inner...
  • MADE TO FIT ALL SIZES COMFORTABLY: No more folding, stuffing, or keeping track of covers: simply snap on your baby and go! It’s made for a trim...
  • EASY TO USE EVEN ON THE WRIGGLIEST BABY: Simply adjust the rise snaps as needed to fit and fasten on baby. Use any GroVia snap-in booster for older...
  • IMPORTANT PREP CARE: Wash in hot water with detergent and tumble dry, repeating this process 5–6 times before first use (the diapers will continue...
  • MACHINE WASHABLE: Remove as much solid matter as possible. Wash every 2 days using a heavy duty cycle on warm or regular hot with a full amount of...
Bestseller No. 11
(6 Pack) CareALL® 1.0 oz. Clotrimazole Antifungal Cream 1% USP, Cures Most Athlete’s Foot, Jock...
  • COMPARE TO the Active Ingredient of Leading Brand. Contains Active Ingredient: Clotrimazole 1% USP
  • EFFECTIVE TREATMENT and cures most athlete’s foot (tinea pedis), jock itch (tinea cruris), ringworm (tinea corporis). Also Effective in the...
  • SOOTHES AND RELIEVES itching associated with jock itch, scaly skin between the toes and burning feet. This odorless and soothing first aid cream...
  • TAMPER PROOF each 1oz Tube has a tamper evident foil safety seal.
  • FDA REGISTERED with NDC# (National Drug Code Number) printed on packaging with LOT # and Expiration Date. For External Use Only.
SaleBestseller No. 12
Amazon Basics Incontinence & Postpartum Underwear for Women, Maximum Absorbency, Medium, 60 Count, 3...
  • Includes 60 pairs of maximum absorbency incontinence underwear for women (3 packs of 20)
  • Same product, new look—This product is identical in manufacturing and formulation as the Solimo brand
  • Dri-Fit technology helps to control moisture to help your skin stay dry, comfortable and healthy with a Dual Odor control system that effectively...
  • Cotton enhanced topsheet helps wick away moisture and feels soft against the skin, free from natural rubber latex
  • To find your best fit please use our Amazon Basics sizing chart, our sizes are comparable to Depend and Tena sizes, first-time users consider the size...
Bestseller No. 13
The Honest Company Clean Conscious Diapers | Plant-Based, Sustainable | Pandas + Barnyard Babies |...
  • Double Poo Pockets front and back protection to help trap blowouts
  • Quilted Bubble Liner quickly draws wetness away for dryness you can touch
  • Diaper Duty Wetness Indicator because it’s nice to know when your babe has gone
  • Plant-Based Materials made with sustainably harvested, totally chlorine-free fluff pulp
  • Quick Absorb Channels keep leaks under wraps for dryness on the fly.
Bestseller No. 14
Diapers Newborn/Size 0 (< 10 lb), 84 Count - Pampers Swaddlers Disposable Baby Diapers, Super Pack...
  • Please confirm the size before purchasing. Inapproriate size may lead to leakage issue or can cause rashes"
Bestseller No. 15
DYPER Viscose from Bamboo Baby Diapers Size 5 | Honest Ingredients | Cloth Alternative | Day &...
  • SIMPLY KIND TO BABY: Experience plant-based* disposable diapers designed for sensitive newborn, preemie, and toddler skin. Outer and inner layers are...
  • STRETCHY, SOFT, COMFORTABLE: Remarkably soft to the touch, absorbent, and thoughtfully made with honest ingredients. They feel more like yoga-pants...
  • ABSORBENT, SAFE, VERSATILE: Certified to the highest OEKO-TEX consumer safety standards. Clinically tested and 5-star rated by dermatologists. Great...
  • RESPONSIBLE & MADE WITH PLANT-BASED* MATERIALS: Our infant diapers are parent’s choice because they are made without chlorine, latex, alcohol,...
  • Each package contains 48 Size 5 (Extra Large) diapers for babies >27 lb.
SaleBestseller No. 16
Sealy Baby Soybean Comfort 3-Sided Contoured -Diaper Changing Pad, White, 32” x 16”
  • SOYBEAN ENHANCED FOAM -- Firm and comfortable soybean enhanced foam is made with a percentage of natural and renewable soybean oils.
  • WATERPROOF COVER -- PVC-free cover and lock-stitched binding are waterproof and easy to clean, helping prevent liquids from seeping inside the cover...
  • CONTOURED DESIGN -- The 3-sided design and contoured sides help keep baby secure and snug in the changing pad and the top cushioning supports and...
  • SAFETY & SECURITY -- Bottom surface helps prevent sliding, while an adjustable safety restraint strap helps keep infants and toddlers secure; pad can...
  • QUALITY & TESTING -- Meets ASTM safety standard for changing pads and has been extensively tested for safety, quality and durability.
SaleBestseller No. 17
Baby Wipes, Huggies Natural Care Refreshing Baby Diaper Wipes, Hypoallergenic, Scented, 6 Flip-Top...
  • 6 flip-top packs of 48 Huggies Natural Care Refreshing Baby Wipes, Scented (288 wipes total), the same baby wipes you love, now with brand new Tigger...
  • EZ Pull 1-Handed Dispensing: One-handed dispensing makes it easy to grab wipes without wasting sheets; packaging may vary from images shown
  • Plant-Based Wipes Since 1990*: Natural Care Refreshing Wipes are plant-based and contain 99% purified water for a gentle clean
  • Refreshing Clean: Lightly scented diaper wipes infused with cucumber and green tea for a refreshing clean
  • No Harsh Ingredients: Natural Care Refreshing Wipes are hypoallergenic, dermatologist tested and pH balanced to help maintain healthy skin; free of...
Bestseller No. 18
Under Armour Adult Hustle 4.0 Backpack , Black (002)/Black , One Size
  • WATER-RESISTANT & DURABLE: UA Storm technology delivers an element-battling, highly water-resistant finish to keep your stuff dry. Tough,...
  • COMFORTABLE: Adjustable HeatGear shoulder straps for extra comfort and support.
  • TONS OF STORAGE: Large, gusseted front laundry/shoe pocket placed at bottom of bag. Two water-repellent front valuables pockets to keep your stuff...
  • CAPACITY: Dimensions When Full: 5.9"W x 13"H x 19.3"L. Volume: 26 L
  • MULTI-FUNCTIONAL: Soft-lined laptop sleeve—holds up to 15" MacBook Pro or similarly sized laptop. Top grab handle. D-Ring on front panel for...
Bestseller No. 19
Johnson's Baby Care Essentials Gift Set, Baby Skincare Set with Body Wash & Shampoo, Body Lotion, &...
  • Johnson's Baby Care Essentials Gift Set with 3 baby cleansing and skincare products in TSA-approved travel-sized packaging and formulated especially...
  • 3.4-fluid ounces of Johnson's Head-to-Toe 2-in-1 Baby Body Wash & Shampoo washes away 99% of dirt and germs from skin and leaves baby's delicate skin...
  • 3.4-fluid ounces of Johnson's Baby Body Lotion enriched with coconut oil provides a full 24 hours of dry skin relief for your little one. This daily...
  • 1-ounce of Desitin Maximum Strength Baby Diaper Rash Paste with 40% zinc oxide helps treat, heal, protect, soothe & prevent diaper rash....
  • This baby gift set contains travel-sized products from Johnson's, the #1 choice of hospitals and Desitin, the #1 choice of pediatricians and makes a...
SaleBestseller No. 20
Amazon Basics Incontinence, Bladder Control & Postpartum Pads for Women, Overnight Absorbency, 30...
  • Includes 30 overnight absorbency incontinence pads
  • Same product, new look—This product is identical in manufacturing and formulation as the Solimo brand
  • Locks in 20% more wetness than leading bladder control pad (based on retention capacity)
  • If you experience SURGES when you really have to go, try Amazon Basics Moderate Absorbency Pads with Dri-Fit technology that helps control moisture to...
  • Cotton enhanced topsheet helps wick away moisture and feels soft against skin; free from natural rubber latex

Having trouble finding a great Leading Diaper Brands?

This problem is well understood by us because we have gone through the entire Leading Diaper Brands research process ourselves, which is why we have put together a comprehensive list of the best Leading Diaper Brandss available in the market today.

After hours of searching and using all the models on the market, we have found the best Leading Diaper Brands for 2023. See our ranking below!

How Do You Buy The Best Leading Diaper Brands?

Do you get stressed out thinking about shopping for a great Leading Diaper Brands? Do doubts keep creeping into your mind?

We understand, because we’ve already gone through the whole process of researching Leading Diaper Brands, which is why we have assembled a comprehensive list of the greatest Leading Diaper Brands available in the current market. We’ve also come up with a list of questions that you probably have yourself.

John Harvards has done the best we can with our thoughts and recommendations, but it’s still crucial that you do thorough research on your own for Leading Diaper Brands that you consider buying. Your questions might include the following:

  • Is it worth buying an Leading Diaper Brands?
  • What benefits are there with buying an Leading Diaper Brands?
  • What factors deserve consideration when shopping for an effective Leading Diaper Brands?
  • Why is it crucial to invest in any Leading Diaper Brands, much less the best one?
  • Which Leading Diaper Brands are good in the current market?
  • Where can you find information like this about Leading Diaper Brands?

We’re convinced that you likely have far more questions than just these regarding Leading Diaper Brands, and the only real way to satisfy your need for knowledge is to get information from as many reputable online sources as you possibly can.

Potential sources can include buying guides for Leading Diaper Brands, rating websites, word-of-mouth testimonials, online forums, and product reviews. Thorough and mindful research is crucial to making sure you get your hands on the best-possible Leading Diaper Brands. Make sure that you are only using trustworthy and credible websites and sources.

John Harvards provides an Leading Diaper Brands buying guide, and the information is totally objective and authentic. We employ both AI and big data in proofreading the collected information.

How did we create this buying guide? We did it using a custom-created selection of algorithms that lets us manifest a top-10 list of the best available Leading Diaper Brands currently available on the market.

This technology we use to assemble our list depends on a variety of factors, including but not limited to the following:

  1. Brand Value: Every brand of Leading Diaper Brands has a value all its own. Most brands offer some sort of unique selling proposition that’s supposed to bring something different to the table than their competitors.
  2. Features: What bells and whistles matter for an Leading Diaper Brands?
  3. Specifications: How powerful they are can be measured.
  4. Product Value: This simply is how much bang for the buck you get from your Leading Diaper Brands.
  5. Customer Ratings: Number ratings grade Leading Diaper Brands objectively.
  6. Customer Reviews: Closely related to ratings, these paragraphs give you first-hand and detailed information from real-world users about their Leading Diaper Brands.
  7. Product Quality: You don’t always get what you pay for with an Leading Diaper Brands, sometimes less, and sometimes more.
  8. Product Reliability: How sturdy and durable an Leading Diaper Brands is should be an indication of how long it will work out for you.

John Harvards always remembers that maintaining Leading Diaper Brands information to stay current is a top priority, which is why we are constantly updating our websites. Learn more about us using online sources.

If you think that anything we present here regarding Leading Diaper Brands is irrelevant, incorrect, misleading, or erroneous, then please let us know promptly!

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FAQ:

Q: What are the most popular diaper brands?

A: The Best Disposable Diapers Pampers Cruisers. One of the best overall disposable diaper options for babies 16 pounds and up are the Pampers Cruisers. Huggies Snug & Dry. While Huggies is most known for their Little Snugglers line (discussed below), the Snug & Dry Line is well-known as well, and they are meant … Luvs Super Absorbent Leakguards. … Huggies Little Movers. …

Q: What is the best brand of diapers to buy?

A: Choosing the best diaper for your baby Pampers Swaddlers. … Huggies Little Snugglers Diapers. … Up & Up Diapers. … Luvs Pro Level Leak Protection Diapers. … The Honest Company Diapers. … Mama Bear Diapers. … Bambo Nature Diapers. … Seventh Generation Diapers. … Babyganics Ultra Absorbent Diapers. … Kirkland Signature Diapers. … More items…

Q: Which diapers are better?

A: These diapers have insulating properties which will help your baby stay cooler in the summer and warmer in the winter. Many babies who are sensitive to synthetic materials do better after switching from traditional cloth diapers. They have more elasticity than other fabrics resulting in more comfort for baby.

Q: What diaper brand absorbs the most liquid?

A: My hypothesis is that my Aunt’s diaper brand, Luvs, is going to absorb the most liquid because of its brand and many people recognize it. Luvs is popular diaper brand and many people recognize it. Luvs is also expensive for a diaper at $9.99 per box.