20 Best Kevin Keller Brand Management [2024]

Are you looking for the best Kevin Keller Brand Management? Based on expert reviews, we ranked them. We've listed our top-ranked picks, including the top-selling Kevin Keller Brand Management.

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1 Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
2 Strategic Brand Management: Building, Measuring, and Managing Brand Equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity
3 Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
4 Strategic Brand Management, 5TH edition Strategic Brand Management, 5TH edition
5 Best Practice Cases in Branding for Strategic Brand Management, 3/e Best Practice Cases in Branding for Strategic Brand Management, 3/e
6 Strategic Brand Management [4th Edition] by Keller, Kevin Lane [Prentice Hall,2012] [Hardcover] 4TH... Strategic Brand Management [4th Edition] by Keller, Kevin Lane [Prentice Hall,2012] [Hardcover]...
7 Olaplex Hair Perfector No 3 Repairing Treatment Olaplex Hair Perfector No 3 Repairing Treatment
8 Kellen Erskine - Composed Kellen Erskine - Composed
9 Greenlight 46090-D Dually Drivers Series 9 - 2019 F-350 Dually - School Bus Yellow 1:64 Scale Greenlight 46090-D Dually Drivers Series 9 - 2019 F-350 Dually - School Bus Yellow 1:64 Scale
10 Marketing Management Marketing Management
11 Marketing Management, Global Edition Marketing Management, Global Edition
12 Marketing Management (14th Edition) Marketing Management (14th Edition)
13 IBgard Daily Gut Health Support Dietary Supplement, 48 Capsules (Packaging May Vary) IBgard Daily Gut Health Support Dietary Supplement, 48 Capsules (Packaging May Vary)
14 The Infinite Asset: Managing Brands to Build New Value The Infinite Asset: Managing Brands to Build New Value
15 Currently Unsupervised Novelty Graphic Sarcastic Funny T Shirt XL Black Currently Unsupervised Novelty Graphic Sarcastic Funny T Shirt XL Black
16 A Framework for Marketing Management A Framework for Marketing Management
17 Marketing Management Marketing Management
18 Strategic Brand Management Strategic Brand Management
19 It’s Skinny Variety Pack — Healthy, Low Calorie, Low-Carb Konjac Pasta — Fully Cooked and... It’s Skinny Variety Pack — Healthy, Low Calorie, Low-Carb Konjac Pasta — Fully Cooked and...
20 Marketing Management, Student Value Edition Plus Mylab Marketing with Pearson Etext -- Access Card... Marketing Management, Student Value Edition Plus Mylab Marketing with Pearson Etext -- Access...
SaleBestseller No. 1
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
  • Keller, Kevin Lane (Author)
  • English (Publication Language)
  • 600 Pages - 10/08/2019 (Publication Date) - Pearson (Publisher)
SaleBestseller No. 2
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
  • Hardcover Book
  • Kevin Lane Keller (Author)
  • English (Publication Language)
  • 692 Pages - 04/28/2024 (Publication Date) - Pearson College Div (Publisher)
SaleBestseller No. 3
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
  • Used Book in Good Condition
  • Hardcover Book
  • Keller, Kevin (Author)
  • English (Publication Language)
  • 608 Pages - 08/10/2012 (Publication Date) - Pearson (Publisher)
Bestseller No. 4
Strategic Brand Management, 5TH edition
  • Isaac C. Jacob Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran (Author)
  • English (Publication Language)
  • 04/28/2024 (Publication Date) - Pearson Education (Publisher)
SaleBestseller No. 5
Best Practice Cases in Branding for Strategic Brand Management, 3/e
  • Keller, Kevin Lane (Author)
  • English (Publication Language)
  • 382 Pages - 04/28/2024 (Publication Date) - Pearson College Div (Publisher)
Bestseller No. 7
Olaplex Hair Perfector No 3 Repairing Treatment
  • Repairs damaged and compromised hair, strengthens and protects hair structure, restores healthy appearance and texture
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  • Use by date: This product’s use by date is determined by the Period After Opening symbol. The Period After Opening symbol is marked by a box with a...
Bestseller No. 8
Kellen Erskine - Composed
  • Amazon Prime Video (Video on Demand)
  • Kellen Erskine (Actor)
  • Isaac Halasima (Director) - Aaron Stephenson (Producer)
  • English (Playback Language)
  • English (Subtitle)
SaleBestseller No. 10
Marketing Management
  • NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the...
  • For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge...
  • The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of...
  • Hardcover Book
  • Kotler, Philip (Author)
SaleBestseller No. 11
Marketing Management, Global Edition
  • Philip Kotler,Kevin Lane Keller,Dr Philip Kotler,Kevin Lane Keller, (Author)
  • English (Publication Language)
  • 04/28/2024 (Publication Date) - Pearson Education Limited (Publisher)
SaleBestseller No. 12
Marketing Management (14th Edition)
  • Hardcover Book
  • Kotler, Philip T. (Author)
  • English (Publication Language)
  • 816 Pages - 02/18/2011 (Publication Date) - Pearson (Publisher)
Bestseller No. 13
IBgard Daily Gut Health Support Dietary Supplement, 48 Capsules (Packaging May Vary)
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  • IBgard SST (Site-Specific Targeting) delivery enables fast action and helps to minimize the potential for heartburn, unlike standard peppermint oil...
SaleBestseller No. 14
The Infinite Asset: Managing Brands to Build New Value
  • Used Book in Good Condition
  • Hardcover Book
  • Sam Hill (Author)
  • English (Publication Language)
  • 238 Pages - 09/15/2001 (Publication Date) - Harvard Business Review Press (Publisher)
Bestseller No. 15
Currently Unsupervised Novelty Graphic Sarcastic Funny T Shirt XL Black
  • AWESOME FIT: Fits True to size, great fit and feel - Wash with cold water, inside out. Want to make dad look like a super star? This shirt has a great...
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Bestseller No. 16
A Framework for Marketing Management
  • Kotler, Philip (Author)
  • English (Publication Language)
  • 362 Pages - 02/15/2008 (Publication Date) - Pearson College Div (Publisher)
SaleBestseller No. 17
Marketing Management
  • Used Book in Good Condition
  • Hardcover Book
  • Kotler, Philip (Author)
  • English (Publication Language)
  • 816 Pages - 02/25/2008 (Publication Date) - Pearson College Div (Publisher)
SaleBestseller No. 18
Strategic Brand Management
  • Rosenbaum-Elliott, Richard (Author)
  • English (Publication Language)
  • 368 Pages - 09/19/2018 (Publication Date) - Oxford University Press (Publisher)
Bestseller No. 19
It’s Skinny Variety Pack — Healthy, Low Calorie, Low-Carb Konjac Pasta — Fully Cooked and...
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SaleBestseller No. 20
Marketing Management, Student Value Edition Plus Mylab Marketing with Pearson Etext -- Access Card...
  • Kotler, Philip T. (Author)
  • English (Publication Language)
  • 692 Pages - 07/01/2015 (Publication Date) - Pearson (Publisher)

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FAQ:

Q: What is Kevin Keller’s brand equity model?

A: Keller’s Brand Equity Model (also known as the Customer-Based Brand Equity (CBBE) Model) was first developed by marketing professor, Kevin Lane Keller, in his widely-used textbook, “Strategic Brand Management.” [1]

Q: Who is Kevin Lane Keller?

A: Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. The sixteen cases he wrote for this book feature some of the world’s most successful brands and companies, such as Apple, Intel, Nike, and DuPont.

Q: What are the most successful brands and companies?

A: The sixteen cases he wrote for this book feature some of the world’s most successful brands and companies, such as Apple, Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy contributions to our understanding of the strategic brand management process and how to best build and manage brand equity.

Q: What is the branding guide to success?

A: Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.