Although the industry may be flourishing, this does not mean that you should unwind.Quite the opposite. It’s your responsibility to draw new customers in by offering a variety of items, providing excellent customer service, and creating an atmosphere that welcomes new and seasoned clients.
Although giving advice won’t always increase sales, it should be a fundamental part of your marketing and sales experience. You’d want to focus on a few actions you can do right now to draw in consumers, increase revenue, and foster client loyalty. Let’s start now.
1. Ensure that your shop, social media profiles, and website accurately reflect your brand
Your brand must be represented as a smoke shop in every aspect, including your website and in-store customer experience.
Aim to use the same graphics for your photos, including stickers, digital graphics, and web graphics. luxeproductsusa.com has a selection of vast bongs, pipes, and more accessories.
You are developing a brand experience for your consumers, and it must be extraordinary if you want to encourage word-of-mouth and attract additional clients. If you haven’t already, think about working with a graphic designer to develop your logo and brand.
2. Provide a variety of goods in your store
It’s crucial to equip your store with a variety of goods. Making sure you have something for everyone reduces the possibility of missing sales because of inventory shortages.
Make sure you have a selection of traditional items, such as bongs, pipes, and accessories, and more contemporary items, such as dab rigs. You can guarantee that your consumers will always find what they’re seeking by keeping your store well-stocked.
3. Adjust your inventory in line with the season, sales, and trends
It would be great to update your inventory depending on a few indicators once you’ve stocked a variety of goods.
Keeping your displays current and representative of your clients’ mindsets by stocking your shelves with a few seasonal goods is a smart idea. Consider that we are now in fall and that your clients are well aware of it due to patterns they are observing from other companies, such as coffee shops, malls, and theme parks. You might want to stock up on a few Halloween-related goods.
4. Increase your email list
One of your most effective marketing resources is your email list. Why? Email provides a direct line to your clients, as opposed to social media and broadcast advertising. Your consumers receive emails from you and see them in their inboxes. People still think of our email inbox as more of a to-do list, giving it more weight than a social media notice.
You take this action because you value the privacy of your email addresses. People are hesitant to provide email addresses to businesses because they have been the victims of deceptive marketing techniques—they have all been scammed.
5. Make use of your social media audience
You may have noticed that everyone is addicted to their phones. Please notice how many patrons are glancing down at their phones the next time you visit a coffee shop or a store. They often check their social media pages because they want individualized news from their friends (and businesses).
They want to know what’s going on. They seek activities and topics to discuss. You must seize this chance. Create social media accounts on Facebook, Twitter, and Instagram, and let your clients know about them after each transaction.
6. Provide advice for novices on your website
For information about smoke supply sources, people use the internet. Your clients will probably consult their computer or phone when they have a query about a certain product or smoking experience because the internet is replete with material that may be seen, read, or heard.
The issue is this: Customers purchase from trusted sources; thus, the more helpful you are, the more trust you build. Consider it this way: You pay your staff to market your goods and offer customer service, but marketing your goods involves more than just counting up sales and thanking clients afterward.
7. Design a distinctive shopping environment
You wish for people to recall your tobacco business. The more memorable it is, the more likely it is that others in your neighborhood will spread the word about it. Peers will tell friends about their shopping experiences, which, depending on your retail experience, can either assist or hinder your business. If simplicity is your goal, ensure your store’s design conveys a straightforward shopping experience. Your area should be kept clean and free of clutter. On the other hand, if your store is decked out like a pirate ship, make sure your decorations and décor are impressive.
9. Retain your POS system current
Our system is offline; I’m sorry. Never tell a consumer that, in my opinion. Make sure you give your point of sale (POS) system’s maintenance top priority because it must always be operational. There isn’t a worse feeling than losing sales due to a technical issue you might have fixed. You are responsible for making purchasing things from you as simple and painless as feasible.
Customers will find someone else if you can’t. Make it obvious how simple it is to pay. You may accomplish this by placing stickers on your storefront window, including images on your website, and advertising how simple it is on social media.
10. Hold product showcases
Have you ever attended a wine or liquor tasting at your neighborhood booze shop? The concept is straightforward: To provide consumers the opportunity to try out new products before making a purchase, a company will hold a tasting of a selection of their goods.
The sales representative will give background, explanations, and information about the chosen items throughout the tasting. This provides the buyer a taste for things they may not have tried and the information they need to decide whether or not to buy the product.
The Bottom Line
Take these suggestions and list the things you need to focus on if you’re interested in increasing revenue.
If your in-store retail experience is succeeding, but your social media accounts are old-fashioned, you might want to start there and grow as you go. Your chances of increasing your smoking supply store’s sales increase with how well you do with these suggestions.